Professional Development – What We Offer
If you work in communications in social care and health, professional development is almost certainly a top personal issue.
At senior- or board-level in such a complex environment you require confidence and credibility. These flow in part from a structured framework of knowledge. This is best encapsulated in a professional post graduate level qualification in health communications. It summarises, and signals, your status.
Our flagship, and another UK ‘first’, is the Postgraduate Certificate in Health Communications (PgCert-HC). Fully validated by the University in 2015, the PgCert-HC comprises four principal modules – in sequence, interpersonal, internal, management and external communications.
In 2015-16 we completed the first two 15-strong cohorts. Each was dedicated exclusively to senior managers in the UK NHS and achieved a 100% success rate. A third is currently (summer 2017) concluding. A fourth begins teaching in September 2017. Further cohorts are open now for registration and applications. (Further information about the wider NHS Improvement/NHS England communications development programme is available here.)
Professional development, of course, never concludes. In health communications, to go beyond the PgCert-HC, we have also now established two fully-accredited and complementary complete masters’ options:
- One at Buckinghamshire New University in professional practice;
- The second at Edinburgh’s Queen Margaret University in strategic communications.
The course also holds full recognition from the UK’s Chartered Institute of Public Relations (CIPR). CHCR is now in discussion to establish accreditation between the PgCert-HC and the CIPR’s Diploma. We expect to confirm details in early 2018.
Finally, we are researching a potential series of short courses in health communications (non-credit bearing).